Our principles.

ASK is proud to have been instrumental in the launch of 60 tech start-ups and expansion of over 40 US Fortune 500 companies into the Asia-Pacific and EMEA markets in the last five years alone.

Our purpose is to build exceptional businesses and elevate careers. We achieve this through our 5 core principles:

Play The Long Game

Take a strategic, long-term approach.

Family First

Embrace and nurture your tribe.

Be Human.

Be authentic & value differences.

Be Undeniable

Fight like an underdog, deliver like a champion.

Communicate Fearlessly

Embody courage, conviction & respect.